
How to choose the first customer for a focused offer
A practical way to turn a broad audience into a reachable first customer, a specific problem and a useful test.

The work behind progress
Useful questions for a founder choosing what to build and a team deciding what comes next.

A practical way to turn a broad audience into a reachable first customer, a specific problem and a useful test.

A working agenda for small teams: prepare the evidence, resolve a few questions and leave with clear next actions.
A company built around progress
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